Hettich, a leading German furniture fittings and hardware manufacturer, has signed up as the main sponsor for the upcoming Dubai International Furniture Accessories Components (Difac) exhibition.

A major global furniture group, Hettich will be showcasing its latest technologies and products at the Dubai International Furniture Accessories Components, Semi-Furnished Products (DIFAC) exhibition to be held at the Dubai World Trade Centre from March 12 to 14 along with Dubai WoodShow.

The company made its GCC foray with the launch of its local office at Dubai, UAE, in 2011. Prior to that Hettich used to manage its GCC operations from its headquarters in Germany.

Apart from its office in JLT, Dubai, Hettich Middle East is having its Application Centre to give a live experience of the innovative features to its customers in Karama and the warehouse facilitated at Jebel Ali to serve the local customers, said a statement from Hettich.

The Gulf’s upwardly mobile young families are going to be spoilt for choices by the new space-saving furniture fittings and hardware products brought to the region by German furniture fittings and hardware manufacturer, it stated.

Hettich’s wide range of solutions are a perfect fit for the luxury homes that offers ample space as well as big commercial offices.

The German company is aggressively marketing its products to help families get increased space at home with its hardware range.

Hettich’s furniture fittings and solutions offer the interior fit out companies their most desired products to provide the right furnishing and interiors solutions, it stated.

Besides, on the flip side, with modern homes getting smaller, every square foot within the living space counts and families find little space to move freely due to heavy furniture and household appliances that squeezes the living space, said the German firm.

Hence, the need for chic, trendy, space-saving and foldable fittings solutions is growing by the day, it added.

KA Parameswaran, the managing director, Middle East, said: “Hettich is the perfect fit for the Gulf’s new home-owners as well as tenants who would want to get the best out of the furniture fittings and the best value for every dirhams spent on quality, innovative solutions and for long lasting German furniture fittings and hardware."

“As a technology-driven space-saving furniture fittings and hardware manufacturer, we enhance the living experience for our customer who chooses Hettich’s products. It’s not only furniture fittings – but we are talking about lifestyle choices," he noted..

Dawood Al Shezawi, the chief executive of Strategic Marketing and Exhibitions, the event organisers, said: "New technology-enabled space-saving smart furnishing solutions by Hettich are the need of the hour in our societies – where new families, especially working couples and small families – need extra space at home by smartly storing the essentials that will make their lives more comfortable."

"The interior contractors and fit-out service providers can develop innovative kitchen concepts, Large Wardrobes and many other innovative solutions for comfort and space savings with Hettich fittings like concealed drawer runners, soft closing hinges, wardrobe sliding systems and kitchen and wardrobe accessories," he added.-TradeArabia News Service