Leading real estate advisory firm CBRE has launched a new global capability called CBRE 360, focused on delivering enhanced employee experiences in the workplace.

The capability will help property investors and occupiers create customized workplace solutions by integrating property services and amenities with advanced digital technologies, said the company in a statement.

CBRE 360 leverages the advisory firm’s market-leading strengths in workplace strategy and occupancy planning, design and build-out, and property and facilities management, with its growing technology capabilities.

It will be embedded within major CBRE business lines, including global workplace solutions, asset services and advisory and transaction services, and can be customised to reflect each client’s unique culture and workplace requirements.

The services offered through CBRE 360 are powered by an industry-leading digital offering. Users will have the opportunity to experience seamless, single-point access to building amenities and services through CBRE’s proprietary mobile applications, which are built upon a secure, scalable, plug-and-play technology platform.

The CBRE 360 mobile apps will allow users to locate colleagues and navigate the workplace, reserve workspaces, access food and beverage services as well as basic building and high-end concierge services, among many other activities.

The technology will offer client-specific branding for property occupiers and investors that desire it.

Michael Young, the head of advisory and transaction agency at CBRE, said: "Professional and personal lives are continuing to converge and higher expectations are being set for the workplace."

"In light of this, CBRE 360 will help our clients reimagine the delivery of property services, amenities and enablement technologies to attract and retain top talent and foster collaboration and productivity," he stated.

CBRE 360 is a natural evolution for the group's business. It builds on the company’s industry-leading expertise in workplace solutions and its management of more than 5 billion sq ft of space for premier corporations and property investors worldwide.

"In the Middle East region, the workplace is undergoing a transformation, and it’s a really exciting time in commercial real estate," explained Young.

"Some of that is driven by the pace of technological change and also by demographic shifts with the rise of millennials in the workforce. There’s an evolving work/life integration question surrounding what employees want and need in order to be productive," he added.-TradeArabia News Service