Bee'ah, a leading environmental management company based in the UAE, said it has won the inaugural Meed ‘Sustainable Business of the Year’ award for its pioneering approach to waste management and its drive to create the Middle East’s first circular economy.

The award was presented at a glittering ceremony held at the Conrad Hotel, in Dubai.

In winning the award, Bee’ah was able to demonstrate the successful adoption of its sustainability mission, providing evidence of positive local impacts on society, the environment and the economy, said the company in a statement.

Its submission to the judging panel provided further evidence of how Bee’ah has improved customer perception, staff engagement, commercial performance and environmental stewardship, it stated.

Bee’ah was also able to provide ample evidence of how its achievements in the field of sustainability have had a positive effect on its financial performance.

The illustrious panel of judges, consisting of local and international business leaders, were unanimous in their opinion that Bee’ah made a compelling case for being seen as the region’s leading sustainable business, based on stringent judging criteria, said the statement.

The judges were impressed by both the scope and scale of Bee’ah’s commitment to sustainability, a commitment that uses smart technology such as solar-powered smart bins which encourage the responsible disposal of waste by providing free Wi-Fi to users, but which also uses more traditional educational methods to convey important messages about recycling, it stated.

This twin track approach of employing the latest waste management technology while educating the public about the bigger environmental picture has proved a hugely successful strategy for Bee’ah over the past 10 years, a fact that was not lost on the distinguished panel of judges.

After receiving the award, Khaled Al Huraimel, Group CEO of Bee'ah said: "Over the past ten years, Bee’ah has worked relentless to execute a sustainable model of business, which encourages holistic environmental management, while contributing to the growth of the national economy."

"We have devised innovative strategies that have not only enabled us to meet our goals for sustainability, but also set an example for many others for follow, as the UAE transitions to a model of sustainable national development," stated Al Huraimel.

Bee’ah is currently making progress towards enabling Sharjah to become the first zero-waste-to-landfill city in the Middle East, thanks to its work on changing public attitudes towards waste, as well as through the adoption of cutting edge waste-to-energy conversion technology, he added.-TradeArabia News Service