Sylvania, a leading provider of metropolitan, architectural, theatrical and retail lighting solutions in the Gulf region, unveiled its global brand, Feilo Sylvania, at the recent Light Middle East expo held in Dubai, UAE.

As a key player in the GCC lighting sector for almost two years, Sylvania said its participation at the event was mainly to reaffirm its presence in the market and also showcase its wares under the tagline "Light your world".

During the event, Sylvania showcased approximately 60 of its innovative lighting solutions including the latest ground breaking technology described as the SylSmart platform and varied general illumination devices, launched over the recent months.

That consisted of low, mid, high, and ultra-high power LEDs.

Speaking at the event, Global CEO Christian Schraft said: "We want to invest heavily in the Middle East as it is a vital market that appreciates Sylvania products, particularly the Concord variety."

"We are bringing to market new light fittings for specialised environments such as offices, museums and galleries, and our latest advances in intelligent lighting control systems that are self-learning and can decrease the energy usage," remarked Schraft.

Ayhan Siriner, the general manager of Sylvania Middle East said: "Our strategies this year, will be tailored towards promoting the 'SylSmart platform' which is a self-learning smart lighting system and 'Logic Solution' - a Light-as-a-Service model, directed at Middle Eastern Investors looking for intelligent ways to retrofit their businesses with no considerable capital spending."

"Or to have smart LED lighting solutions implemented on a costs-neutral basis," noted Siriner.

It's clear that Sylvania is headed towards exciting new developments as just recently the company opened a new Global Office in Budapest, Hungary, marking a significant transition for Sylvania, from a purely lighting manufacturer to the a complete solutions provider, he added.

On its SylSmart Platform, Schraft said it is a technology integrated with the luminaire making it simple to install in retrofit applications.

"SylSmart works precisely to ensure the main luminaire automatically recognize the other luminaires close by, and auto-commission themselves, corresponding with each other so that, when an individual is going through a space the lighting levels seamlessly rise in front of them and fall behind them," noted Schraft.

"The system is self-learning and the lighting control structures, such as light levels and timers, can be fine-tuned through an intuitive, easy-to-use mobile app," he added.

Siriner pointed out that SylSmart luminaires allows end-users to enjoy a commissioning free, wireless and intuitive lighting control solution at 30 per cent less Capex than Dali and offering 34 per cent greater energy savings.

Apart from the SylSmart Solution, the company further displayed their 2016 introduction, an award-winning SylCone Retro range.

"The hand-blown glass lamp, available in three unique designs, integrates the latest LED filament technology to deliver a powerful yet efficient light source that depicts the warm radiance of traditional, incandescent lighting with color temperature of 2000K," said Siriner.

They also displayed their Beacon Tune, Sylvania's first tuneable white LED spotlight from the Concord range that brings out the best in displays and exhibitions, with a high CRI of 90, making it the optimal lighting solution for Museums and Galleries, he added.-TradeArabia News Service