Abu Dhabi-based Bloom Properties has commenced the enabling works of Bloom Towers, a residential development located in Jumeirah Village Circle (JVC) in Dubai, UAE.

The developer has appointed National Piling, a leading contracting company, to execute the work on the project that is scheduled for completion in the fourth quarter of 2020, a Saudi Gazette report said.

Bloom Towers has attracted high investor uptake due to its ideal location and excellent potential for rental and capital value growth, the company said.

Targeting the mid-market housing segment, Bloom Towers is the second project in JVC for Bloom Properites, a unit of Bloom Holding.

The development is ideally located on Al Khail Road and offers a short commute to Dubai’s prominent business hubs and free zones while providing a complete range of facilities for residents.

Bloom Towers will consist of three towers with a total of 944 units. The two towers allocated for sale will comprise 689 contemporary studios and one-bedroom apartments with a timeless elegant design.

Sameh Muhtadi, CEO at Bloom Properties, said: “We are very excited about the awarding of enabling works of Bloom Towers. The appointment of the contractor in record time articulates our priority to complete the project as per schedule. We have deployed a highly talented project management team for the successful realisation of our mandate. What makes Bloom Towers a unique development is its world-class amenities, connectivity, and the active lifestyle it will offer its residents.”

Cheriyan Alex, CEO at National Piling, said: “We are delighted to work with Bloom Properties on this exciting venture. We look forward to utilising our expertise and strong track record in the execution of major construction projects in the UAE to ensure the delivery of Bloom Towers to the required quality standards and in a timely manner."

In addition to offering easy access to all major highways, Bloom Towers is conveniently situated in proximity to the upcoming Circle Mall, as well as a community centre, parks, retail outlets, schools, playgrounds, and mosques.