Jumeirah Golf Estates (JGE), a major residential golf community in the Middle East region, is likely to open up a massive 700-hectare area right in the heart of New Dubai for development, said a report.

These 700 hectares represent the still undeveloped areas forming the 1,119-hectare JGE, reported Gulf News citing a top company official.

As of now, all of the activity is centred around the 375 hectares making up Phase One, which is home to two high-profile golf courses and 16 mini residential communities. But with the additional land coming into play, JGE is looking at stepping up into a whole new game.

"Another 700 hectares and you are looking at a city within a city," remarked Alya Mahdy, the executive director (commercial) at JGE.

"If you are a private developer and understands where Dubai’s growth is going, they will be looking at JGE. We are getting a metro line that stops right within and we are going to be 15 minutes from the Expo 2020 location. And 10 minutes from where I am, there is the Dubai World Central and a (future) Emirates airline hub," he noted.

However JGE pointed out that it was not going to rush out with new projects for the heck of it, said the Gulf News report, citing Mahdy.

"I am not going to bring something the market doesn’t need. The market’s telling us that we are in a key location. But new developments will be done to complement the Dubai master plan and not just JGE’s," he added.