Dubai Properties, one of the largest fully integrated real estate and community development businesses, said it has entered into a key partnership with real estate marketplace Realopedia and e-commerce giant Souq.com to market its wide portfolio of residential and commercial projects.

The first-of-its-kind strategic agreement for the region’s real estate and e-commerce sectors enables Dubai Properties to offer its extensive inventory of freehold and leasehold units to potential customers, said a statement from the company, a member of Dubai Holding.

The synergy allows millions of customers easy online access to Dubai Properties’ wide portfolio of residential and commercial properties, remarked Marwan Al Kindi, the executive director (sales operations) at Dubai Properties, after signing the deal with Ronaldo Mouchawar, CEO and co-founder of Souq.com, and Laura Choueri, CEO and founder of Realopedia.

Al Kindi said this unique partnership with Realopedia through Souq.com is a game changer in the realty market.
"The agreement will ultimately not only help us engage better with our existing customers, but also facilitate access to new and potential clients across the Souq.com and Realopedia websites as the real estate sector matures, he added.

Souq.com, he said, is facilitating real estate marketplace growth in the region through arrangement with Realopedia.
 
Offering prime visibility to Dubai Properties as its first-adopter premium partner over the next 12 months, the portal will redirect interested and serious customers to Dubai Properties for further enquiries, he added.

According to him, the partnership will evolve to create further synergies for real estate and technology that will empower customers with more access and information.

Realopedia website brings to the alliance its expertise as the leading global e-marketplace dedicated to real estate that offers worldwide connectivity and reach, enabling industry professionals to build and expand their global networks, said its founder Choueri.

Working closely with the Miami Association of Realtors for a number of years has earned Realopedia the endorsement of Teresa King Kinney, CEO, Miami Association of Realtors, the largest local Realtor Association in the US.

"Launching an alliance with Souq.com and Dubai Properties is in line with our commitment to the real estate community to penetrate the Middle East and global markets faster, going from local to global to create the biggest real estate e-marketplace," she stated.

On the tie-up, Mouchawar said Souq.com had been successful in building an integrated marketplace for brands across varied industries to grow their business.

"We’re excited to partner with Dubai Properties and Realopedia, whereby utilising our reach, we will be able to help expand the real estate marketplace connectivity and empower millions of customers in the region," he added.-TradeArabia News Service