Grohe, a leading provider of sanitary fittings and innovative water products, said it has won the Best Of The Best Iconic Award for its Grohe Blue Home water system that delivers filtered and carbonated water directly from the tap.

Awarded by the German Design Council, the Iconic Awards recognise the most innovative products across the globe and this year it was a hotly-contested affair with more entries than ever before.

Despite the stiff competition, Grohe clinched the top Interior Innovation award thanks to the ground-breaking design and features of the Grohe Blue Home.

Grohe said it was one of the four Iconic Awards won by the company and was received by Michael Seum, Grohe VP (Design) ahead of the opening of imm cologne.

On the win, Seum said: "The Iconic Awards are highly regarded within the industry, so we are honoured that the expert judging panel selected the Grohe Blue Home as the Best Of The Best."

"Grohe Blue Home is really changing the way water is delivered to consumers’ homes. It is easy to install and makes it simple for consumer to get high quality still or sparkling drinking water directly to their tap. By cutting down on bottled water consumption it also helps to reduce waste and protect our environment," he added.

According to him, the Grohe Blue Home is a water system that perfectly meets the needs of the modern home.

"It combines a tap with a cooler and an integrated filter and carbonator to deliver perfectly chilled still, medium or sparkling water directly from the tap. Thanks to its slim design it can even be fitted into small spaces," stated Seum.

"Compared to premium bottled water Grohe Blue Home cuts drinking water costs by up to 60 per cent, while total carbon emissions are reduced by about 80 per cent compared to bottled water," he added.

Grohe also won Iconic Awards in the Interior Innovation – Bathroom and Wellness category for the following products:

*Sensia Arena – Shower Toilet
The new generation of shower toilets offer ultimate freshness and meet all your needs of a perfect personal hygiene. "This is pure intelligent care," noted Seum.

*AquaSymphony – Multispray Showerhead with Light and Sound
One of the most luxurious showers in the world, AquaSymphony is a multifaceted personal spa that plays with water, creating liquid harmonies.

"It embodies the perfect fusion between latest SPA technologies and digital innovations for personal luxury every day," he noted.

*SmartControl – Shower System  
The innovative Grohe SmartControl technology lets the customers choose theirpreferred spray pattern and adjust the water flow as desired. "Operation is simple and easy for all the family - including children. That's Smart," observed Seum.

This brings Grohe’s total number of Iconic Awards for 2016 to four, recognising the range of innovative products it has brought to market, he added.-TradeArabia News Service