Fischer, the innovation company with a major presence in the region, recently held a ceremony to mark 10 successful years of its operation in the Middle East region.

As part of the celebrations, the company organised its first Media meet and calendar launch at the company's newly established office and warehouse in Jebel Ali Free Zone in Dubai, UAE.

The Fischer 2017 calendar launch was based on ‘the back to school campaign’ – A CSR initiative to help and motivate kids by providing them a platform where they can express themselves and pour out their talent and creativity in the form of art.

It was a unique drawing contest concept in which children from regular school joined together with children from special needs in the making of fischer 2017 calendar.

The company had  invited children and faculty from Al Noor Training Centre for Children With Special Needs, DPS Academy, Al Khaleej National School and Senses Residential Care Home.

The event was headed by Alexander Bässler, fischer’s regional director for Asia and the Middle East, Jayanta Mukherjee, the managing director for the Middle East operations and Kusum Rawat, the regional marketing manager – Fischer Middle East.

During the event, the top 13 winners out of more than 400 entries for fischer’s “Back to School – Junior Engineering Contest” and fischer’s 2017 calendar were given awards.

The media was later taken around the Jebel Ali facility where they got a glimpse into its various training centres including the fischer Akademie besides an overview of the various stringent policies followed by fischer Middle East to ensure quality of service and sustained growth.

Bässler and Mukherjee then interacted with the media and discussed at the length on fischer’s long-term plans and its strategies for the region.