UAE-based Bloom Properties has awarded a major enabling works contract to Dutch Foundation Company and Concrete Rehabilitation, a full-service engineering foundation company with projects across the GCC region, for its ‘Soho Square’ mixed-use urban development on Saadiyat in Abu Dhabi.  

Work is set to commence on-site next month and is scheduled for completion in the first quarter of 2017, stated the Bloom Holding subsidiary dedicated to developing sustainable and integrated urban communities.

Bloom Properties is the only developer to commence construction on Saadiyat other than the master developer, it stated.

Taking shape in the University neighbourhood of Saadiyat in Abu Dhabi, Soho Square is the second mixed-use development by Bloom Properties and encompasses a world-class residential, retail and commercial space.

Located in proximity to the New York University Abu Dhabi campus and major upcoming tourist attractions, the project has been a big draw for investors looking for substantial return on their investments and long term capital appreciation, it stated.

Sameh Muhtadi, the CEO of Bloom Holding, said: "The awarding of enabling works of Soho Square is an important first step in preparing the site for the main construction work and reiterates our commitment to delivering the project in a timely manner."

"Soho Square offers resident and end-users an attractive value proposition and excellent opportunity to live in one of Abu Dhabi’s most sought-after locations. We will ensure that the project is completed to the highest standards," he noted.

Salim Farah, the general manager of Dutch Foundation Company and Concrete Rehabilitation, said: "We are pleased to partner with Bloom Properties in delivering this landmark development. We will draw on our strong track record of undertaking many large-scale projects across the region to achieve the aspirations of Bloom Properties and its stakeholders.”

Offering a modern and vibrant living experience, Soho Square once complete, will feature 302 upscale residences, ranging from studios to three-bedroom apartments, townhouses and a penthouse, said the statement from Bloom.

The project will feature a raft of commercial and retail facilities and amenities including restaurants, a swimming pool and a fitness centre, it added.-TradeArabia News Service