UAE-based Empower, one of the world’s largest district cooling services providers, has launched its nationwide summer campaign to optimise district cooling energy consumption amongst its customer base of over 55,000 people.

The three-month campaign also aims to ensure the company's customers' happiness through provision of world-class cooling services which adhere to highest levels of efficiency and environmental sustainability.

Ending by September, the campaign will offer tips on reducing cooling energy consumption such as setting the room temperature to 24°C during summer peak hours as it is considered the ideal temperature to reduce cooling energy wastage.

The company said this will reflect on the services' efficiency and reliability as well as bills, consumption, and maintenance.

The campaign will target Empower's end-user customers, mainly in residential and commercial segments.

Empower pointed out that it will gauge the change in consumption rates comparing to the same period last year in projects such as Jumeirah Group, Business Bay, Jumeirah Beach Residence, Jumeirah Lake Towers, and International Media Production Zone in order to assess the effectiveness of the campaign and responsiveness of its customers.

"The core objective of the campaign is to raise our customers' awareness about the significance of preserving energy and protecting the environment through setting their AC thermostat to 24°C at their homes and offices," stated Ahmad Bin Shafar, the chief executive officer of Empower.  

"This will reflect on the service efficiency and will reduce energy consumption and lead to money savings during the peak summer times," noted Bin Shafar.

"We aim to boost our customers' happiness and we believe that it is our reasonability to optimise their consumption. We aim to ensure the efficiency and high levels of our services. Empower is underpinned by a skilled round-the-clock service team and a comprehensive set of emergency back-up systems that ensure complete reliability," he added.-TradeArabia News Service