Berger Paints, a premier global paints and coatings manufacturer,  has launched two new paints at gulfInteriors exhibition now under way in Bahrain.

Manish Mehra, regional head of Berger Paints, says: “We are thrilled to have gulfInteriors as our platform to launch the Weathercoat Ultra and Royale Luxury Emulsion. We are a regular exhibitor at gulfInteriors and this year we have chosen to highlight our brand and unveil the Weathercoat Ultra range, which has been designed to produce smooth luxury finishes that suit the temperatures in the Middle East.”

“Meanwhile,  Royale Luxury Emulsion has a scrub-resistant formula and is allergy and asthma friendly,” he adds.

Berger Paints is also featuring its celebrated Royale Crystalle and Designer finishes as well as the Touchwood range during the show.

Weathercoat Ultra is a luxury smooth finish that has been exclusively formulated by Berger for the Middle Eastern climate.

“It is a superior performing exterior paint that does not compromise on quality,” Mehra stresses. “With its superb technological formulation, the paint delivers a lasting 10-years-plus performance and withstands the harshest of climatic conditions, ensuring walls are protected month after month, year after year.

“Offering unprecedented durability, Weathercoat Ultra also provides crack-bridging technology, covering hairline cracks plus a strong protective shield, repelling dirt and providing superior protection from the harsh weather.”

Due to its anti-carbonation properties, Weathercoat Ultra safeguards walls against corrosion. It also contains dirt-resistant properties, ensuring the walls look new and pristine for a longer period of time. Delivering superior ultraviolet (UV) resistance, the product contains Temperature Guard – an advanced heat reflecting technology – and anti-fade protection, keeping interiors cooler by reflecting the heat and also ensuring a smooth finish and long-lasting vibrant colour.

“Weathercoat Ultra provides total protection for exterior walls; not only will your walls have a beautiful smooth finish with full rich colour but also long-lasting protection. It is the only product that offers the complete solution for your exterior needs,” says Mehra.

In Bahrain, Berger Paints is a leading coatings supplier for the Ministry of Housing’s projects as well as providing solvent-free coatings to the Electricity and Water Authority’s (EWA) water tanks.

Recent projects for Berger include the residential buildings in Reef Island, Amwaj Tower, Lulu hypermarket and Business Bay.

Berger Paints has gained a reputation of being a valued partner in many of the prestigious projects in Bahrain such as the Bahrain City Centre, Bahrain Bay, Durrat Al Bahrain and Riffa Views, as well as the rest of the Gulf having been involved in prominent projects such as Dubai International City and Dubai Sports City in the UAE.

Berger’s operations in the Middle East are a part of Berger International Limited (BIL), which is listed on the Singapore stock exchange. BIL is a part of the Asian Paints Group, which ranks among the top 10 decorative coatings companies in the world.

Berger, which was originally established in 1760 by a young German chemist Lewis Berger, is one of the oldest and well-established players in the international paints industry and enjoys a rich 250-year-old heritage.

The $1.4-billion Asian Paints Group, which has a presence in 17 countries, is spread across the Caribbean, the Middle East, South Asia, South East Asia and South Pacific region. It has 25 paint manufacturing facilities worldwide, which serve customers in more than 50 countries. - TradeArabia News Service