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Gulf Interiors 'has unique marketing proposition'

MANAMA, October 27, 2015

The upcoming gulfInteriors exhibition provides the unique marketing advantage amongst GCC’s interior design expos according to the event organizers Hilal Conferences and Exhibitions (HCE).

The dedicated show is set to run from April 26 to 28 at the Bahrain International Exhibition Centre (BIEC) next year.

The gulfInteriors 2016 carries the strategic sponsorship of Kuwaiti Manager Building Materials & Equipment, a subsidiary of the Kuwaiti Manager Holding Company (KMC) and Hempel Paints (global leading suppliers for quality paints), said HCE in its statement.

“The gulfInteriors is a platform for architects, interior designers, importers and dealers to network and market their products,” remarked Jubran Abdulrahman, the managing director of HCE.

“The show experiences the unique advantage from other exhibitions in the region because it takes place along with two other major exhibitions – Gulf Property Show and gulf BID, the only integrated B2B and B2C platforms for the construction, interior and property sectors in the Northern Gulf,” stated Abdulrahman.

Gulf Interiors 2015 hosted a range of designs and products manufactured from Bahrain, Saudi Arabia, Germany and Italy among others; taking advantage of 7200 unique visitors attending the three shows.

This year's show also had the honour of being selected by the Furniture Federation of Italy, Federlegnoarredo to be the centre for welcoming and introducing trade delegations from five of Italy's leading interior companies, to the Bahrain and Saudi market.

Constant developments in the real estate and housing market, increases consumer and contractors demands from the interior design industry, said the orgainsers.

"Customizing one's space is a timeless trend for people looking to individualize their home and office environment to reflect their personality and lifestyle," stated Abdulrahman.

"Even if some prefer to have a furnished option when buying or renting, they still expect to invest in quality furniture and designs. These interiors brands have the advantage of marketing their products and services through gulfInteriors’ dedicated b2b and b2c showcase," he added.-TradeArabia News Service




Tags: Marketing | Gulf Interiors |

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