More than 50 of the Gulf region's leading real estate developers and brokers will be showcasing their projects at the upcoming Jeddah Urban Development and Real Estate Investment Event (Cityscape Jeddah).

The event will be taking place for the sixth time at the Jeddah Centre for Forums and Events from April 5 to 7.

Cityscape Jeddah 2015 comes at a crucial time for the kingdom’s real estate development sector where all eyes are on the continuous fluctuation of oil prices and its impact on the real estate sector, said the event organisers National Exhibitions Company.

Also, earlier this month, as part of a full reform package, a royal decree was issued by the Custodian of the Two Holy Mosques King Salman bin Abdulaziz allocating SR20 billion ($5.33 billion) for electricity and water services.

This move signals the Saudi government’s intent to solve the challenges facing the real estate industry. The new funds will be used to provide the necessary infrastructure for government lands allocated for housing projects.

Commenting on the continuous success of Cityscape Jeddah, Dr Abdullah bin Mahfouz, the chairman, National Exhibitions Company, said: "For the sixth year running we look forward to welcoming real estate developers from Saudi Arabia and across the region. They recognise Cityscape Jeddah is the prime location to showcase their flagship projects, as well as the perfect platform to announce the launch of their new projects."

“With many of the participants returning year after year it is evident that Cityscape Jeddah has become an unmissable event for the GCC’s real estate industry. This year we expect over 50 exhibitors who will be displaying to over 10,000 visitors including investors and real estate professionals,” he stated.

The key exhibitors include Sumou Holding Company, Ewaan Global Residential Company, Dubai-based Sobha Hartland, IQI Group, Benfaqeeh Real Estate Investments from Bahrain, LS Company, Sabban Property Investments, and Lifestyle Developers.

According to Mahfouz, the real estate developers make use of Cityscape Jeddah to showcase their latest projects and connect with both potential clients and industry decision makers.

Ewaan Global Residential Company will exhibit its hugely successful Alfareeda residential real estate project, and its adjacent Almayaar project that is designed to offer alternative affordable residential apartments for families looking for a community lifestyle living experience.

In addition, the company is showcasing its new project in Riyadh which answers the increased demand for houses in the Saudi capital.

Emphasizing the importance of Cityscape Jeddah, Riyadh Al Thagafi, the chief executive of Ewaan said: "As a founding sponsor of Cityscape Jeddah we keenly look forward to this event each year as the perfect platform to showcase our projects, while giving our peers the benefit of our extensive and in-depth experience in developing residential communities that meet the requirements of the modern Saudi families and exceed its expectations."

Sumou Holding will be showcasing Dhahiat Sumou project, which is aimed at creating healthy and integrated lifestyle community in Makkah region.

Commenting on the project, Saeed Al Nahdi, vice president, Sumou Holding, said: "We are very pleased to support Cityscape Jeddah as principal sponsor for the 6th year running since the event play a vital role in positioning Jeddah as one of the biggest and most dynamic real estate markets in the region."

"Furthermore, by promoting investment Cityscape contributes to making the Kingdom’s real estate development sector a key part of Saudi Arabia’s economic growth," stated Al Nahdi.

“From a company point of view, year after year we have found the Cityscape Jeddah exhibition to be an essential part of our strategy to enhance and maintain our leadership position in the regional real estate sector, while our participation in the Real Estate Summit Workshops gives us the opportunity to share our experience and contribute to finding solutions to some of the challenges that the Kingdom’s real estate industry is facing in 2015,” he added.

Lifestyle Developers, participating for the second time in Cityscape Jeddah, will be launching its latest development project, Diyar Al Salam.

In addition, the company will be introducing other new, upcoming projects as well as showcasing a variety of completed development projects.

“Lifestyle Developers represents the forefront of the next generation in real estate development,” said its founder and CEO Sultan Batterjee.

"We are a full service development company driven by an international team of talented real estate professionals whose combined breadth of experience includes acquisition, finance, design, development, construction, property management, marketing, legal and accounting," he explained.

“Our mission is to create exceptional developments that raise the standards of living for the community by harmoniously blending exclusive quality and efficiently through ingenious thinking and continuously challenging new frontiers within economic ranges. Whether we are working on a new concept development or promoting an existing concept, we aim to contribute to the sustainable development of society and the environment,” he added.

The Cityscape Jeddah consists of the two-day real estate summit workshops and the three-day exhibition covering 10,000 sq m of exhibition space.-TradeArabia News Service