Britain-based construction group Balfour Beatty has won a contract to create a fashion avenue in Dubai, linking the Burj Khalifa and Dubai Mall,  a report said.

The project was awarded by Dubai’s Emaar Properties to the joint venture Dutco Balfour Beatty.

The project will extend the Dubai Mall and connect it to the 830-metre tall Burj Khalifa. It is expected to add 100 stores and increase the footfall to 100 million shoppers a year, said the Gulf News report.

The contract is worth £214 million ($352 million).  It will employ 2,000 and take two years to complete, the report said.