Jones Lang LaSalle (JLL), a professional services and investment management firm specialising in real estate, has shortened its name to ‘JLL’ and has introduced a new logo.

The operations in the Middle East and North Africa will now be JLL Mena, said a statement.

The shorter name and new logo will be easily recognised and visible in countries around the world; memorable and easily pronounced in languages worldwide; and is suitable for digital applications and mobile channels, it said.

Alan Robertson, CEO at JLL Mena, said: “We are very enthusiastic about adopting the shortened name and new logo throughout the region.”

The JLL name and new logo will be rolled out globally over the next two years, said the statement.

The firm’s legal name, ‘Jones Lang LaSalle Incorporated,’ and the name of its wholly owned subsidiary, ‘LaSalle Investment Management,’ will remain unchanged, it added. - TradeArabia News Service