UAE-based Meraas has awarded Al-Futtaim Carillion a major contract to develop the first phase of its 350-meter retail strip - The Avenue - in Dubai.

Part of a three-phase project spanning 1.1 km at a prime location in Dubai, The Avenue includes a dynamic mix of top retail brands, as well as convenience stores and food and beverage outlets.

Launched at Cityscape Dubai 2011, the first phase of the retail project will take shape at the crossroads of Al Wasl Road and Safa Road, the Gulf News reported.

Dewan Architects and Engineers are the project consultants, it stated.

The project's three phases will extend up to Sheikh Zayed Road upon completion in the third quarter of 2012.