Atlantic France in UAE partnership deal
Dubai, November 21, 2011
Paul Weil, a leading distributor in GCC and Levant region, has signed an agreement with top European multi-energy solutions provider Atlantic France for distribution of its products in the region.
Atlantic France is the only water-heater manufacturer to have the UAE Quality Mark and the first to get Esma approval.
The company is also ranked no.1 in France, and in the top four in Europe. With 15 manufacturing facilities worldwide, Atlantic France produces over 2 million units per year sold across 80 countries, resulting in an annual turnover exceeding $1 billion.
Atlantic France is taking part in the Big 5 construction expo under the French Pavilion where it will showcase its key products including electric water heaters, calorifiers, solar water heaters and heat pumps.
“We are delighted to have signed a deal with Atlantic France, which is well known for its quality and expertise in the multi-energy solutions market,” said George Hallal, general manager, Paul Weil.
“We look forward to promoting and selling Atlantic France products, and expect to boost sales rapidly,” he stated.
Paul Weil, he said, aims to leverage its local and regional reach to increase Atlantic France sales fourfold by 2012.
Serge Raveyre, sales manager Middle East & French Overseas, Atlantic International said, 'We’ve entered into partnership with Paul Weil based on a number of key factors. The company knows the Middle East market well, and has a strong history of success in the wholesale, trading and Project industries in the Gulf and Levant.'
'At the same time, Paul Weil’s selective portfolio fits in well with our brand image, and we are confident that the company will offer our products and suppliers the attention they deserve,' he added.-TradeArabia News Service