Korean automaker Hyundai Motor Company recently introduced its new line-up of heavy-duty trucks in the UAE market.

“Responding to market demand, HMC offers greater durability and superior performance with its newly reinforced heavy-duty trucks,” said vice chairman H Y Choi, in charge of commercial vehicles, at the launch ceremony.

“We designed and engineered the trucks to meet our customers’ requirements and reinforce our competitiveness. We have no doubt that the locally adapted new products will maximize customers’ satisfaction with their economical operation. We will employ aggressive marketing to expand our sales.”

Juma Al Majid, which represents Hyundai Motor, said it recognised the need for a new strategic approach to UAE’s unique market requirements.

“Our aim is to simply become the number one commercial vehicle solution provider of choice,” said Khalid Issa, chief operating officer of Juma Al Majid Group.

The new models include the HD 370S mixer, the HD 370S dump truck and the HD 450L and HD 600L tractor, all of which have been locally adapted following extensive research and local test drives.

Each model boasts a longer wheel base, increasing by as much as 450 mm and 1,060 mm, that not only allows for added comfort but enhances mounting-parts convenience, a statement said.

Hyundai has reinforced the axle and suspension of HD 370S mixer and HD 370S dump to improve durability and offer greater loading capacity. All models are powered by Hyundai’s proprietary D6CA41 engine, which means higher fuel efficiency as well as 410 horsepower and 188 kg/m of torque, the statement said.

“As the world faces new and more complex challenges Hyundai has been the front runner in meeting those demands and requirements. Hyundai has a history of making heavy-duty trucks that customers have come to rely on,” Issa said.

“Some of the new improvements include increased durability, economic efficiency and performance, which further extend Hyundai’s vision for being a global leader in commercial vehicles. Whether its emission regulations, fuel efficient engines, cost effective operations, or driver comfort, Hyundai has been leading today’s technologies,” he added.

The new line-up will be available in various showrooms around the UAE, and costumers will also be able to experience the trucks first hand through a series of test drives and exhibits that will be carried out throughout the region.

Since their release in Korea in 1998, Hyundai’s heavy duty-trucks have been the best-selling trucks in their home country, and are now sold in more than 100 nations, according to the statement. – TradeArabia News Service