Empower, the largest district cooling service provider in the region, has adopted a conservative strategy in investing in building plants based on actual rather than projected demand.

Ahmed Bin Shafar, CEO of Empower said the company has adopted this strategy since inception so that the investments are done prudently, thus enhancing the financial status of the company and putting it on par with international companies in the domain of district cooling.

“The decision of increasing the number of plants is based on the actual demand from customers for district cooling, driven by the actual consumption instead of anticipated consumption,” Bin Shafar said.

“Inspite of the 60 per cent increase in the number of customers (16,000 by the end of this year), we plan to take a cautious approach. Our strategy is simple, we build permanent, semi permanent and temporary plants to ensure that our supplies meet the demand in the most feasible way possible in the short and long run,” he added.

Empower increases its plants to meet the increased demand for district cooling systems as the main alternative to the traditional air conditioning systems in Dubai. This technology leads to energy saving and environment conservation, as well as lowering operations and maintenance costs.

The increase in the consumption of district cooling provided by Empower has reached 45 per cent, while the number of plants belonging to the company increased by 37 per cent in 2010, a company statement said.

The actual consumption for district cooling has increased remarkably due to the growth in the number of residential units that has entered into this service in projects served by the company like in Business Bay and the entire residential units of Mirdif. – TradeArabia News Service