Alessa unveils major 'Big 5' plans
Riyadh, November 15, 2010
Alessa Industries, one of the leading integrated industrial groups in Saudi Arabia, is set to showcase its latest product offerings at the upcoming 'Big 5' building & construction exhibition to be held in Dubai.
The largest building & construction expo in the Middle East, 'The Big 5' will witness over 2,500 leading companies in the field of construction, refrigeration and air-conditioning from 70 countries around the world, display their products from November 22 to 25.
Alessa aims to use the Big 5 as a platform to showcase its products including the high-efficiency air unit processor model, said a top official.
"We will also be conducting informative sessions that will comprise two workshops for engineers and industry professionals on our latest innovations in refrigeration and air treatment," noted Dr Abdullah Abdul Karim, managing director of Alessa Industries.
Riyadh-headquartered Alessa Industries comprises diverse group entities such as Hamad Abdullah Al Essa & Sons Company, Alessa Manufacturing of Refrigeration and Air-Conditioning, and Alessa Advanced Projects Company for Developed Projects that spans the trading, manufacturing and contracting sectors.
"Our Big 5 participation is in line with the company’s strategy to be consistently present at local and international events," Dr Abdullah pointed out.
'The show also provides an ideal opportunity for architects, engineers, contractors and manufacturers from both the public and private sectors to network and discuss the latest product offerings and services in the construction as well as air-conditioning and refrigeration sectors," he added.
Alessa Industries recently expanded its investment in the manufacturing sector, restructured its operations, developed systems that improve efficiency, and deployed some of the best resources. The group has also launched new companies including Huntair Arabia and successfully attracted exceptional national expertise.
A leading integrated industrial group in Saudi Arabia, Alessa Industries has the highest sales volume of home air-conditioners in the Middle East, and currently enjoys over 28 per cent market share in air-conditioning and refrigeration in Saudi Arabia.-TradeArabia News Service