Leading communications consultancy Vahid Associates Brand Futurists (Vahid Associates) has announced its endorsement of the upcoming Bahrain International Property Exhibition (Bipex) 2010 by becoming a diamond sponsor of the event.

Speaking on this strategic partnership with Bipex, Vahid Associates executive principal and chief brand futurist Vahid Mehrinfar said its potential as a regional brand made it a strategically viable decision for them to align with their programme.

'We believe that with the changing market conditions and its effect on the real estate industry, this year's Bipex will be instrumental in inducing a new mindset.

'Having a first-hand insight into Bipex's mandate through our intense involvement in their rebranding programme, our decision to commit to the sponsorship programme was based on our confidence in the importance and potential of Bipex not only locally but also regionally,' he said.

Bipex organising committee chairman Mohammed Khalil Alsayed said he was delighted to welcome yet another prominent business entity as one of their diamond sponsors.

'The property sector is seeing many far-reaching changes taking place in the aftermath of the global economic crisis and Bipex's new brand vision is geared to reflect these emerging trends. Bipex 2010's programme will articulate the understanding of both the challenges and opportunities that lie ahead.'

The seventh edition of the property show will be held from November 11 to 13, at Bahrain International Exhibition Centre under the patronage of Prime Minister's Court Minister Shaikh Khalid bin Abdulla Al Khalifa.

The exhibition will remain open from 10am to 9pm on all three days. Admission is free for trade visitors, invited guests and the general public.-TradeArabia News Service