The Bahrain Society of Engineers (BSE) has unveiled a new brand identity for Bipex 2010, the kingdom’s premier property show.

The show will now sport a new corporate name, Bipex - International Property Exhibition Bahrain.

“The new name and logo reflect the spirit of the times, signifying the expanded market capabilities and expertise that BIPEX has acquired through the seven years since its inception. It is now a truly international brand and its new identity underlines its growing importance as the ideal platform for investors and property developers in the GCC as well as at the international level,” stated A Majeed AlGassab, president, BSE.

A recent report shows that the GCC has over $1.3 trillion worth of announced and un-awarded projects, with the Middle East region accounting for a further $1.4 trillion worth of schemes, he said.

“Bipex 2009 showcased real estate assets worth $52 billion during the peak of the global economic downturn, even topping the pre-crisis figure of $50 billion in 2008, which culminated a boom period. This year, the exhibition is expected to maintain this enviable record as the region and world economy strongly emerge from the downturn,” added Mohammed Khalil Al Sayed, chairman, Bipex Organising Committee.

Bipex - International Property Exhibition Bahrain will be held from November 11 to 13, at the Bahrain International Exhibition Centre.-TradeArabia News Service