Abu Dhabi Investment House (ADIH) conducted two international advisory board workshops to provide the latest updates on its Porta Moda and Entertainment City projects.

The workshops on both projects was held separately in Florida where advice and professional expert opinion was given during round-table discussions.

'The main objective of conducting workshops with the world's most renowned names in the entertainment, fashion and style industries is to obtain the best practice and expert opinion on the components of both projects,' said ADIH managing director Rashad Y Janahi.

'A win-win situation is presented where these experts can also avail of potential investment opportunities for their own organisations - on both business and creative levels.'

'We are delighted to have such international teams working with ADIH on our vision projects,' said ADIH chief executive officer Fawaz Ali Al Jowder.

'Porta Moda and Entertainment City are concepts that ADIH is proud of as they will help with local economies and help nurture talent within these communities.

'It is essential to have such workshops where the know-how is shared. ADIH, with its experienced project teams, will work diligently to bring these concepts to life and help us realise our goals.

During the first Porta Moda advisory board workshop, board members who attended the workshop include representatives of international brands including Tommy Hilfiger, Fendi, Gucci, Alfred Dunhil, University of London Arts, Philip de Pury, Sothebey's, Full Sail University, HL Group, Quintessentially, and the Borletti Group.

In addition to the planned destinations in Abu Dhabi, Qatar and North Africa, Porta Moda Marrakech - currently under construction, will be the first of Porta Moda's to exist.

The project is currently being implemented with total investments of $230 million to build the infrastructure of the city.

The second entertainment city advisory board meeting discussed the concept of 'Entertainment City' and its global implementation.

Entertainment City is a mixed use development containing components of retail, residential and hospitality with a focus on Entertainment.-TradeArabia News Service