The City Centre Development Company (CCDC) invited student members of the King Abdulaziz University Marketing Club (KAAU) to attend a briefing session about the Jeddah Central Development Project and to visit its booth at the Real Estate Exhibition where the project is being featured. 

CCDC director of marketing Kareem Itani welcomed the students and conducted the briefing session that included a documentary film and an overview of the project and its developmental objectives.

This was followed by an open discussion covering the integration of the project with the local community, its long term benefits to local business, and its enhancement of the environment and social life in the city centre.

The students were keenly interactive and showed their awareness and interest in the development of the core business hub of Jeddah. In particular, they were pleased to have the opportunity to discuss points such as the various types of job opportunities that the project will create, the number of companies involved, the marketing strategy and the new market opportunities that will open up.

“The development of central Jeddah is a long term project and is divided into key phases to ensure all aspects are implemented according to the set specifications and strategies,” explained deputy CEO of the Urban Development Company, the project's strategic partner, Abdullah Abdulaziz Kamel.

“The objective of this briefing session is to open the doors of discussion between the company and the students of KAAU, and to let them see first-hand the great variety of career opportunities available to them by becoming part of the development of the heart of Jeddah. In addition to the creation of small and medium sized establishments there is the chance to work within the project as consultants and project developers.”

“I thank CCDC for their initiative in organising this briefing, which has enabled us to gain an in-depth understanding of the City Centre development project and has us shown how we, as future graduates, can benefit from the upcoming career opportunities and contribute to the successful outcome of the project,” said head of KAAU Marketing Club Mohammed Ahmed Abduljabar.

Dedicated to redeveloping the central business hub and preserving the historic area, the project will be the largest city center urban project in the Arab world.  In co-operation with the Jeddah Municipality, the vision is for the Jeddah Central District to once again become the heart of the city.

The project will economically rejuvenate Jeddah Central District, create world class business, residential and retail facilities, revive the historical and cultural heritage of Jeddah, purify its marine environment and reunite the city with the sea. 

The end result will create job and housing opportunities for Jeddah’s young population, 60 per cent of which is under 25. – TradeArabia News Service