Sweet Homes will be launching a host of projects within the Dh120 billion ($32.67bn) Ajman real estate market.

The move is a part of the company’s Dh2 billion investment plan for 2008, according to a statement.

According to the most recent statistics released by the Ajman Chamber of Commerce & Industry, the growing popularity of Ajman-based developments among global investors has resulted in the boom in the emirate’s foreign direct investment (FDI), which has exceeded the rest of the other emirates’ by 300 per cent.

Through the launch of its new projects, the developer is aiming to attract greater investment into Ajman, which will further boost the real estate sector within the emirate.

Ajman has eclipsed the other emirates in terms of attracting foreign investments into the country, with foreigners now owning 33pc of development projects established in the booming city compared to 11pc in the other emirates, thereby elevating Ajman's annual investment growth rate to an average of 6.7pc.

Expatriates and GCC nationals are also being drawn to the relatively lower prices of properties in the emirate compared to the skyrocketing costs of investments in Dubai and Abu Dhabi. As more private developers are being encouraged to launch residential properties aimed at low- to middle-income end-users, especially in the Emirates City along the Emirates Road, Sweet Homes has identified Ajman as an ideal location for a large percentage of its future projects.

“There is a strong possibility that Ajman will be able to replicate the success it has witnessed during 2007 due to its intense focus to become a leading tourist, residential and investment destination,” said Sweet Homes Group CEO Fahad Sattar Dero.

“Amidst the government’s massive initiative to develop an investor-friendly business climate that is attracting stakeholders from all over the world, we have recognised the potential in providing a community development that addresses investor’s requirements for residential and commercial built space. Ajman definitely lives up to our expectations, and we are currently on the process of developing more high profile projects in the emirate.”

A special department has been set up by the government of Ajman to regulate the booming real estate sector, which has been steadily growing since 2004.

At present, freehold and escrow account laws in addition to STRATA regulations similar to those adopted in Dubai, are being drafted by the new Ajman Development and Investments Authority. Moreover, urban development projects worth Dh580 million, investments into maintenance services and infrastructure projects amounting to Dh174 million, and an Dh800 million sanitary water treatment project, were recently undertaken by the government in efforts to attract more local, regional and global developers and investors.

As one of the most prominent developments in Ajman, the ‘Ajman Uptown’ project has attracted elite investors and high profile developers due to its outstanding concept and offerings, which match the emirate's strides in infrastructure, roads, service improvements, telecommunications, ports and free zone development.

The Dh2.5 billion residential township is the first freehold villa and townhouse community in Ajman, which will comprise a total of 1,504 G+2 villas and townhouses and 7 G+4 buildings spread over 4 million square feet of land that is directly accessible from the Emirates Road and adjacent to Emirates City. In addition to its ideal location, the development is also catching the attention of investors due to its unique flexible four-year self-financed payment scheme.

“The investment boom in Ajman enjoys complete legal and legislative protection with laws being constantly updated for the benefit of investors and developers. By reflecting a very positive image through its massive infrastructural transformation, Ajman’s development as<