Great Properties have launched its first project Blossom Towers in Humaid City, Ajman.

Developed by Al Rashed Real Estate, Blossom Towers is the collective name for four residential towers under development in Humaid City. Individually, these four towers are known as the Cassia, Daisy, Orchid, and Lavender Towers. Construction on the towers is set to start within six months, said an official spokesman.

As part of an exclusive agreement signed with Al Rashed Real Estate, Great will be responsible for the promotion, sales and marketing of the Blossoms Towers project, which has a total investment value of close to Dh1 billion ($0.272 billion). The agreement also includes another three towers in Humaid City that will be launched at a later date.

Humaid City is a self-contained city featuring a mixture of residential and commercial complexes, as well as world-class medical, educational and shopping facilities. Situated on Emirates Road - the main road that connects all seven emirates - opposite Emirates City, it is only a 20 minute drive from Dubailand, and allows for easy access to Sharjah, Dubai International Airports, as well as to Ajman International Airport, once it has been completed.

The Blossom Towers development is targeted at upper lower to middle-income earners, who cannot afford to live in Dubai due to the high property prices, and though unit prices in the towers will be affordable, facilities will not be lacking.

Each of the Blossom Towers will contain a number of facilities, including a mosque, a library, 24-hour maintenance, a high-tech security system, a children’s play area, a nursery, separate swimming pools for men, women and children, and Internet facilities, to name but a few.

“We are excited at the opportunity that the Blossoms Towers project presents for Great to show the value that can add to any project across the board - for the developers, the investors, and the end users - through the implementation of our sales and marketing strategies, and we are delighted to be able to work with all parties involved to make sure that the launch and marketing of this project runs as smoothly as possible,” said vice-president of Great Properties Mohammed Al Zarah.

At the launch, Great’s sales director Mohammed Mirza discussed the company’s sales and marketing strategy for the project emphasising the importance of proper branding. He also mentioned the payment plans that the company has developed for both the end-users and investors of the project, in line with its mission to provide superior sales and marketing services.

Great has set up an attractive, interest-free six-year payment plan with monthly instalments as low as Dh2,000 for all end-users in order to make the project affordable. An exclusive, well-structured, profitable investment plan has also been designed for investors, through which they will begin to receive the benefits and profits of their investments within two to three months.

With approximately Dh1.4 billion worth of real estate projects under development, Ajman is currently ranked third out of all the emirates in terms of development. Ajman’s competitive status is due in large part to the development of a number of large projects, such as the Ajman Marina, Emirates City, Humaid City, Zayed City, Marmooqa City, with many more on the way. – TradeArabia News Service