Saudi Fransi Capital, a top broker in the Saudi bourse, said it has tied with National Technology Group (Mubasher), to launch a new generation of multi-market, multi-channel e-trading programs and services.

Saudi Fransi Capital said the pact was in line with its strategy aimed at incorporating advanced technologies that provide multi-market channels for e-trading services, through mobile phones, internet, various smart devices, and electronic banking channels.

This will pave the way for a new era of e-trading for the users and Saudi investors, said Abdulrahman Jawa, deputy MD and chairman of Saudi Fransi Capital executive panel  after signing the deal with Mohamed Al Balla, chairman of National Technology Group.

The new generation of Saudi Fransi’s trading system along with Mubasher’s e-trading facility will prove path breaking by offering high quality and unique solutions which support 'End to End' multi-market and multi-channel online trading, providing a host of benefits such as client market watch lists and an effective market order management system.

Yasir Al-Rumayyan, CEO of Saudi Fransi Capital, said, “The superior platform is the essence of excellence in brokerage services that we offer.'

'The new generation of Saudi Fransi Capital e-services provides effective solutions which are not confined to order/executing management systems, but also by defining and delivering the right user experience as a highly available and comprehensive technical solution.'

'Mubasher with its relevant expertise as a stock market price and data provider and as a pioneer in providing e-trading services having first hand experience of dealing with investors, was the perfect choice for us,' he added.

Dr Walid Al-Balla, managing director of Mubasher welcomed the partnership with Saudi Fransi Capital which provides highly innovative services demanded by investors, allowing greater choice for trading and multi-channel access, giving investors the opportunity to increase their investments in local, regional and international markets.

Mubasher, a fully owned subsidiary of National Technology Group (NTG) of Saudi Arabia, has over 10 years of expertise in the financial services industry.-TradeArabia News Service