Eazy Financial Services, the payment service provider licensed and regulated by the Central Bank of Bahrain, has launched its ‘EazyPay SoftPOS’ application, and enabled the ‘pre-order’ service through Google Play store for all business entities.

The application, will officially be launched within the coming weeks, making Eazy the first acquirer in Bahrain to launch such advanced service and technology that meets the needs of business owners, institutions and commercial establishments, which also boast the lowest merchants fees in Bahrain, reported Bahrain News Agency (BNA).

The digital application has been developed to enable acceptance of all contactless payment transactions to be made through the use of Android smartphones, directly accepting payments using an innovative ‘Digital POS System’.

The application also includes a simplified and seamless registration feature that enables merchants to onboard themselves digitally and to open a merchant account within a few minutes and start accepting contactless payment immediately.

The ‘EazyPay SoftPOS’ application utilizes global technologies, adopting the highest levels of protection and digital security.

As an added security measure, the application requires entering a card’s “PIN code” to accept contactless payment transactions for Higher Value Amounts made by all “VISA and MasterCard” ATM/Debit cards, while eliminating the need to insert the card into any conventional POS device.

Merchants/SoftPOS App users will be able to process all their financial transactions and transfers directly via the application to their merchant’s bank accounts, enabling seamless transactions with flexible services.

‘EazyPay SoftPOS’ also caters to business owners and Small and Medium Enterprises (SME) across the transportation such as Taxi drivers, hospitality, cosmetics and health industries, as well as the food industry covering delivery services, home services and small retailers such as grocery stores, restaurants, cafes, food truck owners and other small establishments in Bahrain.

By allowing businesses to accept customers’ Contactless Payments in a safe and fast manner, without the use of the traditional “Point of Sale devices” or any additional hardware, ‘EazyPay SoftPOS’ application provides the added value of increased savings and reduced costs.

In addition, the application houses a feature to track and manage sales, financial transactions, and revenue; providing SME’s the ability to process their payments electronically and conduct business transactions seamlessly, which in turn will ensure the sustainability of their business and drive future growth.