Coface, a worldwide leader in trade credit insurance and risk information services, has cemented its position in the Middle East and North Africa region (Mena) with the appointment of insurance and investment expert Hassen Bennour as the new chief executive officer.
 
In his new role, Bennour will be driving the company’s growth across the Coface Mena region based in Dubai. The 39-year-old joins the Coface Mediteranean and Africa Region Leadership Team where he will be leading the Client Experience Transformation.

Bennour holds a bachelor of science degree in computer science engineering from ENSIIE in Evry, France. He has specialised in information systems design for the financial sector.
 
Having held various leadership positions in the insurance and investment as well as consulting industry for the last 13 years, Hassen Bennour joins Coface with a wealth of experience in innovating financial solutions, building and developing teams, and implementing new strategies that have delivered outstanding results.

He has been with the Axa Group since 2005, and with his most recent role as the CEO of Axa Green Crescent, he was able to develop a life protection portfolio, reinvent a healthcare operating model, and establish a well-received life and savings offering.
 
On his appointment, Bennour said: "Joining Coface at a time when the global organization has ambitious plans for the region is extremely exciting. With the various partnerships that the company has already built across the Mena, the growth and development opportunities are substantial and I am honoured to be part of it."
 
In his new role, Bennour will have direct responsibility over a diversified portfolio of countries and will drive a strategy mapped out to contribute to the Coface Group’s long-term success.-TradeArabia News Service