French banking major Societe Generale is pursuing its growth strategy in the Middle East with the further development of dedicated teams in the region.

By creating four new positions in its Dubai hub, Societe Generale aims to reinforce its capacity to serve the evolving needs of its clients in the region.

The newly created roles cover the sovereign client base, family offices, and global markets sales dedicated to both financial institutions and corporates, hence improving the group’s ability to locally serve the specific needs of its clients by developing bespoke solutions as well as leveraging more on its global expertise.

On the key appointments, Middle East CEO Richad Soundardjee said: "Lower oil prices are triggering unprecedented and long-term transformations in the region, shifting the emphasis towards advisory and innovation for all our client segments as governments embark on efficiency drives and the private sector takes on a more prominent role."

"The financial services industry has a key role to play in this new environment. Societe Generale is expanding its Middle East platform and teams to bring its clients advice and solutions tailored to their evolving business models," he stated.

The major appointments are Amine Jaoui as the new head of public sector coverage. In his new role, Jaoui will focus on sovereign clients and public authorities across the Middle East and in Egypt.

Damien Pierron will be the new head of family offices and holdings’ coverage. Pierron will provide investment banking services to a selected group of family offices, holdings and their subsidiaries, historically a driving force Gulf Cooperation Council (GCC) countries.

Rishmein Vallimamode has been appointed as the corporate derivatives sales specialist. Vallimamode will focus on corporate clients in the region, building a corporate desk in customised FX and rates products and solutions.

Wassim Kesrouani is the new fixed income and currencies sales specialist. He will focus on developing the foreign exchange (FX) business with financial institutions in the Middle East, while also working closely with allGlobal Markets teams to strengthen cross selling.

Jaoui, Pierron, Vallimamode and Kesrouani will report regionally to Soundardjee and functionally to respective business global heads.-TradeArabia News Service