Payfort, a leading online payments company, and Sadad Payment System have launched a new facility that enables merchants using Payfort’s payment gateway to allow Saudi consumers to pay for purchases directly from their bank accounts.

Sadad facilitates and streamlines consumer bill payment transactions via Saudi banks, simplifying payments bank account holders. Sadad was established by the Saudi Arabian Monetary Agency (SAMA) to be the national Electronic Bill Presentment and Payment (EBPP) service provider for Saudi Arabia.

“Using the Sadad account with the Fort, Saudi enterprises will be able to offer online payment options to a dramatically expanded consumer base,” said Omar Soudodi, managing director of Payfort. “Sadad offers consumers a convenient way to pay via their own bank accounts, while Fort integrates tightly with Sadad, providing an easy way for merchants to offer the Sadad account as a payment option.”

Sadad makes bank account payments manageable and efficient for the ecommerce world, reducing the challenges of managing payments for banks, merchants and consumers. Sadad already facilitates a wide range of high-volume bill payments in the Kingdom, such as utility bills and phone bills.

“More and more Saudi businesses are beginning to rely on online payment processes,” added Muteb Alobeiwi, Payfort country manager for Saudi Arabia. “The addition of Sadad account to the Fort will provide businesses with the means to accept payments from an even wider range of consumers. Sadad connects all Saudi consumers to modern payment channels, regardless of their payment preferences.”

The addition of the Sadad account to the Fort means that merchants only have to integrate one API (Application Programming Interface) with their online stores in order to add bank account payments to the choice of payment methods offered to online customers. Fort is easy to integrate and comes with a powerful dashboard to help enterprises optimise their payment processes and increase conversions.

By integrating PayFort’s Fort system, merchants can also make online payment available to shoppers through credit/debit card payment, through globally recognized payment leaders including Mastercard, Visa, American Express and CASHU. – TradeArabia News Service