Dubai Smart Government Establishment (DSG) recently signed a strategic partnership agreement with Quisk Middle East, a leader in digital cash, for payment services via mobile phones numbers for retail customers in Dubai, UAE.

This innovative smart payment service channel will enable individual customers dealing with the retail sector across Dubai including medium and small companies, hotels, restaurants and pharmacies, among others to buy and instantly pay round the clock through direct debit from their personal bank accounts using their mobile numbers and a PIN code. This PIN is obtained by each customer from selected banks, who have signed similar agreements.

This smart channel enables customers to complete instant payments without the need to provide bank details or use credit cards, cheques or cash. Customers can now create pre-payment accounts to be topped up with amounts at the customer's discretion to benefit from this smart payment service by accessing these accounts through the customer's mobile number and PIN code.

Wesam Al Abbas Lootah, DSG CEO, said: "DSG is working as per a clear strategy under the umbrella of Smart Dubai Initiative and is aimed in its entirety at making customers happy and increasing their trust, raising time and cost savings and achieving economic prosperity and social progress for citizens, residents, businesses and visitors by easing the procedures of their transactions round the clock."

The smart payment service is a first step taken by DSG as part of an innovative and integrated smart system that it is implementing as part of its endeavours to ensure Dubai becoming the world's smartest city as soon as possible, he said.

Ziad Al Shobaki, managing director of Quisk Middle East FZ-LLC, said: "We look at the strategic partnership with DSG as a significant agreement for our company for exchanging expertise and best practices and enhance the channels of communication with DSG with the aim of supporting the achievement of its strategic objectives.”

‘On our part, we will spare no effort to provide an excellent service to the public based on our belief in the important role of the private sector in effectively contributing to implementing the plans for Dubai to become a leading and distinctive city that contributes to building the knowledge-based community and provides innovative smart services for all the segments of society with the aim of providing the ingredients for Dubai to successfully become the smartest city in the world,” he added.

DSG is working on providing an integrated system for settling the fees of government transactions and paying bills through innovative, easy-to-use smart channels including the smart payment gateway and Dubai Now app.

This new channel complements this excellent system with the aim of making the daily transactions of the public easier and more comfortable towards the ultimate goal of bringing happiness to them. – TradeArabia News Service