Bahrain-based financial group GFH has announced it has been recognised in the 2015 Transform Awards Mena for its rebranding work undertaken with Bahrain-based strategic branding and communications consultancy Unisono.

GFH's rebranding project was named the 'Best Brand Architecture Solution', the 'Best Visual Identity from the Financial Services Sector' and 'Highly Commended in the Best Creative Strategy' at the awards event in Dubai, said a report in the Gulf Daily News (GDN), our sister publication.

These awards came following GFH's rebranding which was undertaken in order to reflect a new mission, changed values and a new positioning of a diversified financial group.

GFH head of fund administration Hazim Abdulkarim said the bank was continuing efforts to build brand recognition as a leading regional financial group.

Unisono founding partner and executive creating director Liam Farrell said the awards showed what was possible when two teams joined together with the mutual purpose of achieving brilliance.

The Transform Awards have been running for the past six years in Europe and were established in the Middle East North Africa and Asia-Pacific regions last year. - TradeArabia News Service