Gulf Finance Corporation, a wholly-owned subsidiary of Shuaa Capital and a leading provider of finance to SME and micro businesses, has launched its new brand logo.

The new brand marks its success as a thriving regional SME financing company while reflecting the community for which it serves – innovative, dynamic and entrepreneurial. The company is headquartered in Dubai and has operations in Abu Dhabi, Sharjah and the Northern Emirates, while its sister company, Gulf Finance Saudi Arabia, has offices in Jeddah and Riyadh.

David Hunt, CEO of Gulf Finance said: “Over the last few years, we have been building a deep understanding of our customer’s needs in the SME sector, refocusing our efforts on new products, services and policies whilst maintaining our high standards of due diligence. Our new brand is a reflection of our achievements and successful transformation into a thriving regional SME financing company.”

“Our ambition over the coming years is to leverage this brand equity as we enter into new markets whilst also providing the high level of quality, customer service level and local knowledge our clients are accustomed too,” he added.

In 2014, Gulf Finance UAE and Saudi Arabia attracted 673 new clients, extending their combined loan book to Dh853.6 million ($232 million). As of March 31, the loan book stands at Dh907.5 million and the company expects to reach Dh1 billion by the end of 2015.

The launch of the updated logo and brand identity was developed in collaboration with Start JG, a global brand consultancy. – TradeArabia News Service