Ithmaar Bank, a Bahrain-based Islamic retail bank, has upgraded its website aimed at an improved user experience.

"Navigation is simplified by categorising the product-centric primary menu to match the visitor's profile," Ithmaar Bank's general manager for retail and private banking Abdulhakeem Al Mutawa said.

The menu also provides a one-stop list for groups of services including accounts, financing and e-banking, said a report in the Gulf Daily News (GDN), our sister publication.

“Our website now allows users to personalise their web experience by adapting the site to their needs.

"They can, for example, select any specific service to be displayed as their own Ithmaar Bank home page for future visits.

"The website is responsive, and automatically adapts itself to the size of the users' screen to provide easier, more intuitive navigation.

"It can be viewed across multiple platforms including smart phones, tablets and desktops," said Al Mutawa.

The new website was designed and developed by Bahrain-based digital agency Spark Digitus. - TradeArabia News Service