AXA Insurance Gulf, a leading non-life international insurer in the region, and AXA Cooperative in Saudi Arabia recently held the fourth edition of their Corporate Responsibility Week.

Over 850 employees in the Gulf region and Saudi Arabia, and 56,000 employees worldwide joined hands to celebrate the event. AXA Gulf and Saudi Arabia employees spent more than 1,000 hours in different corporate responsibility activities focused on supporting risk education and prevention.

During the week, AXA Gulf & Cooperative in Saudi Arabia employees learned about AXA’s CR initiatives regionally, and were also invited to participate personally, by volunteering in different activities related to employees’ education, volunteering actions and sport activities.

Every hour spent volunteering for protection and prevention activities were converted into euros and donated to risk education projects supported by AXA Hearts in Action.

“Our business is to protect people over the long-term. In this business, trust and solid relationships are paramount,” said Jerome Droesch, CEO of AXA Gulf.

“Corporate Responsibility Week is part of AXA’s core business: Protection. Protecting people is what we do every day and what is making us proud of our business. During CR Week, AXA Gulf & Cooperative in Saudi Arabia staff was engaged to be more responsible in the way they do business. This means designing reliable solutions to meet the needs of our customers, managing risks in a professional way, treating our partners fairly, and developing a work environment built on strong values and trust.”

“Knowing that more than 75 per cent of our business is coming mainly from Health and Motor line, we have a crucial role to drive awareness on risk prevention related to health disease and safe driving as part of our strategy to protect the public and our customers,” said Alexis de Beauregard, chief officer - Marketing and Corporate Responsibility.

“We also believe that we have a role to play in protecting the environment, supporting the communities in which we operate, and more broadly in helping to create stronger and more sustainable societies. This is part of creating a sustainable, long-term business, and becoming the preferred company for our customers, employees, and other stakeholders.”

To raise awareness about those activities, the public was invited for the first time to participate in AXA’s CR Week through a contest on social networks in which all employees shared pictures of their activities and volunteering actions through the hashtag #AXACRWeek.

The author of the most retweeted picture had the opportunity to visit a project of AXA’s NGO partner, CARE, and learn more about the impact of climate change on vulnerable populations. – TradeArabia News Service