UAE Exchange, a leading global remittance and foreign exchange company, has been voted as ‘Brand of the Year’ by Superbands, owing to its supremacy in the market, longevity and customer loyalty.

The company received the coveted title at the 10th annual Superbrands tribute event held recently in Dubai.

UAE Exchange has been chosen as the strongest brand in the country based on a meticulous selection criterion set by the Superbrands Council, involving professionals from various sectors of home-grown as well as international brands, to select the winner through a voting mechanism. The remittance major has bagged the Superbrand title consecutively five times earlier, which is a remarkable accomplishment.

Varghese Mathew, country head – UAE Exchange, UAE, said, “We are thrilled to be adjudged as UAE’s Brand of the Year 2014. UAE Exchange always strives to offer premier services and brand experiences to its customers, who have consistently bestowed their trust upon the brand. It is very encouraging to be recognised for our commitment towards serving our customers distinctly, as we continue to strive towards achieving excellence in every aspect of our operations.”

The Superbrands organization is acclaimed worldwide as being an independent authority and arbiter of branding excellence and is committed to paying tribute to exceptional brands and promoting the discipline of branding.

UAE Exchange is well known for its endeavours to bring more value to its customers. Today it has the largest branch network in its class with over 700 direct offices across 32 countries. Its strong corresponding banking relationship with over 150 leading global banks adds to the might. Customers can now walk into any of their 135 branches in the UAE. – TradeArabia News Service