UAE-based bank Emirates NBD said its case study titled ‘Awesome Travelling Machine’ and its video had won two golds and one silver at the 2013 Midas Awards recently in New York.

Shortlisted in three categories at the event, the case study bagged the Gold Midas for the Guerrilla/Alternative Media (use of medium category) and the Low-budget (less than $100,000-use of discipline category), in addition to the Silver Midas in theCorporate Image (products and services) category.

Vikram Krishna, head – group marketing and customer experience, said: “At Emirates NBD, we fully understand that customers need to feel confident about our capability to handle their most important assets, and accordingly tailor our messages to continuously build and grow this relationship.”
 
“We are also justifiably proud that this win has enabled the UAE to become the only country in the Middle East, and the only country from Asia, apart from India, to win at the 2013 Midas Awards,” he added.

The marketing initiative, which underlined the bank’s easy accessibility and reach to its customers, was exhibited at a Dubai-based mall for two days, and emphasised the message that Emirates NBD’s ATMs are never far away.

Founded in 2001, the Midas Awards recognise marketing and advertising campaigns in the categories of product and services, craft, use of medium and use of discipline. - TradeArabia News Service