The Ace group, one of the world's leading global commercial property and casualty insurance organizations, has announced the launch of its revamped corporate identity.

The group's operational companies include Ace Insurance and Reinsurance Brokers and Ace Consultants.

The launch was held on the occasion of the company's 60th anniversary celebrations at the Ritz-Carlton Riyadh, reported the Gulf Daily News, our sister publication.

"At Ace we work in earnest and strive towards excellence," said Ace Holding president and chief executive Nagib Bahous.

"The insurance industry has changed dramatically both globally and in Saudi Arabia and I am proud to say that our firm has kept up with the times," Bahous stated.

"Not only have we adapted, but we have upped our game to ensure that we remain competitive, and on the cutting edge of the industry," he added.

The Ace group, he said, strives for excellence, recognition and visibility of the insurance profession, for the benefit of its clients.

"Refreshing our corporate identity gives us a great opportunity for a new pulse, to re-energise within our industry," he stated.

"In moving forward, we will never forget our roots, where we came from and how we have evolved as a firm. By introducing a new corporate identity we are enhancing the 'look and feel' of Ace," he said.

"With that said, our vision and our core values remain unchanged, we strive for excellence and we do it with integrity," he added.

The company's offices are spread out across Saudi Arabia, Bahrain, the UAE, Oman, Kuwait, Lebanon and Greece.

"We are proud of our new brand, which embodies all that we stand for at Ace. We will continue to give our clients the best and most innovative services in the insurance industry," said Ace Brokers general manager Osama Abu Ghazaleh.-TradeArabia News Service