Standard Chartered announced today the appointment of Khalid Elgibaly as head of Consumer Banking for the UAE and the Middle East.

Elgibaly brings more than 13 years’ regional banking experience to the role. He will oversee the bank’s consumer banking operations in UAE, Bahrain, Oman, Jordan, Lebanon and Qatar.

Elgibaly, who succeeds Chris de Bruin following his appointment as head of Consumer Banking in Korea, will report to Vishu Ramachandran, regional head of Consumer Banking, Middle East, Pakistan and Africa and to Jonathan Morris, CEO of the UAE.

Ramachandran said: “Standard Chartered has been transforming its consumer banking business and adopting a customer-focused approach through which we aim to design services and products that match the specific needs of our customers. We will continue to enhance the overall experience of our customers and staff, and introduce innovative products including internet and mobile banking capabilities. Khalid will play a major role in driving this process.”

“The Middle East is a dynamic region, and as we enter the next phase of growth we are leveraging the depth of our capabilities with a role that reflects our established presence in the region,” he added.

Morris said: “The UAE is one of our top five markets globally and we remain committed to bringing world class financial services to our customers. I am very pleased that Khalid, a regional Arab national, is in this role and ready to drive the UAE’s Consumer Banking business forward.”

Standard Chartered has operated in the region for 90 years and has built a leading consumer banking presence. The bank has been operating in the UAE for 53 years.  - TradeArabia News Service