The new look of Xpress Money was unveiled at a gala dinner in Dubai recently in the presence of major stakeholders, VIPs and Xpress Money agent partners from across the world.

The new brand identity comes at a time when the money transfer giant can announce record growth. By the end of 2011, Xpress Money will register a 52 percent increase in its agent network size taking it from 85,000 locations in 95 countries to 135,000 locations in 125 countries, comprising leading banks, non bank financial companies (NBFCs), exchange houses, postal unions and single agent locations, a statement from the company said.

In addition to this, the company’s network in Europe will grow to about 1000 locations by the end of 2012. Xpress Money already has the largest network in the Philippines, the 2nd largest brand in India, and now the preferred instant money transfer service brand in Pakistan.

Xpress Money’s new brand positioning is centered on the premise that they are ‘The world’s most dependable instant money transfer service’. Simple. Fast. Safe. - is the new tagline reflecting the company’s renewed commitment to offering an easy-to-use, convenient and efficient solution.

Abdulla Humaid Ali Al Mazroei, chairman, Xpress Money, said: “Xpress Money began with a single-minded purpose to support the growing expatriate community in a way that helped ease the stress of living away from home and family. That purpose took on the concrete form of a simple, convenient and efficient way to send money back home to their families. The conviction and power that supported the purpose was the impetus that brought Xpress Money to the position it enjoys today, and I’m proud that today millions of people trust Xpress Money with their hard-earned money and are confident that through us their families are safe.”

The new avatar of Xpress Money will be deployed across the world in a phased manner, with the brand identity already deployed in Hong Kong, Australia and New Zealand. This is a part of Xpress Money’s global decentralisation plan, which includes marketing teams in all critical markets, the statement said.

The Xpress Money loyalty card, Priceless, which was launched successfully in the UAE earlier this year, will now be taken to the entire GCC as a part of its 2012 roll out. Besides its dominance in the Cash to Cash space, other services that will be launched shortly include Cash to Account, Account to Cash, Account to Account, Cash to Mobile, Customer to Business and Business to Customer. The company is also one of the few non-banking financial institutions with a Swift membership, it said.

“We’ve come a long way since our first transaction on September 9, 1999, from UAE to India. By the end of the year we will be present in 135,000 locations in 125 countries across the world. Our network resides on a state-of-the-art technology platform and is backed by a dedicated support system. We have always wanted to present to our customers the perfect combination of global standards with personal and friendly service. Today, at this significant milestone, I see that the brand has more than fulfilled these expectations and looks ahead to continue on this path towards excellence,” added Dr BR Shetty, managing director, Xpress Money.

Highlighting key milestones, Y. Sudhir Kumar Shetty, chief operations officer, Xpress Money, said: “We began with a simple ‘cash to cash’ model and now Xpress Money has a range of product offerings to keep in mind the different needs of our customers. We have the support of a number of prestigious banking and non-banking partners who have enabled us to expand our global network. We are one of the few non-banking organisations with a SWIFT membership giving us the credibility and reach that is unparalleled across the globe.”

“We are launching our online money transfer portal from Canada in a few days. We are also expanding our operations in Europe and the Americas. This list of accomplishments though significant is merely the foundation of an organisation set to make a mark in the remittance industry,” he said. – TradeArabia News Service