Mobibucks, a leading provider of mobile marketing and payment solutions, showcased its recent mobile payments service launch at Abu Dhabi Commercial Bank (ADCB) at a recent payments forum at Harvard University.

Ziad Alshobaki, the Mena managing director of Mobibucks, presented the success story at the MPD Payments Innovation Institute on June 23 and 24 at Harvard University in the US city of Cambridge.

The focus of this year’s Institute, one of the leading forums in the payments industry, was on the role of mobile and social commerce in driving innovation in payments.

Mobibucks, selected as one of the most promising innovators in payments, showcased its next-generation mobile payments, marketing and rewards solutions.

Mobi is a first-of-its kind payment product for making purchases using a mobile phone number. It provides customers with a patent-pending, cashless, card-less, paperless and phone-less payment solution that targets the everyday purchases made by consumers.

ADCB is the first bank to offer this unique mobile payment service, a statement said.

The two days of “innovation immersion” was led by faculty members from renowned business schools as well as the leaders of some of the most innovative companies in the payments industry.

The MPD Payments Innovation Institute (PII) is designed to help people in the payments industry find the next great idea; drive adoption for new products and services to attain critical mass and ignition; and turn great ideas into great businesses that are viable and profitable. – TradeArabia News Service