The National Bank of Abu Dhabi (NBAD), a leading bank in the UAE, has launched a premier current account that offers customers a unique blend of financial and non-financial benefits and privileges.

The NBAD One account, which comes with no monthly charge, is a special account loaded with a host of free privileges in addition to the usual functionalities of a checking account, a statement said.

The account offers a free MasterCard Platinum debit card, which comes with higher purchasing and cash withdrawal limits; and a free-for-life credit card. Cash withdrawals are free at all NBAD and non-NBAD ATMs across the UAE.

Bundled with the account is free life insurance coverage of up to Dh500,000 ($136,125), a lifetime overdraft facility of up to Dh100,000 as well as discounts on processing fees of loan products to ensure that customers benefit from significant financial savings while enjoying the security and confidence of banking with the safest bank in the country.

“The NBAD One Account is tailored to meet the everyday needs of value-conscious UAE consumers who seek easy access to their funds as well as a host of financial and non-financial benefits," said Suvo Sarkar, general manager of Consumer and Elite Banking at NBAD.

"With free insurance coverage, free debit and credit cards, loyalty points and nil service charges, NBAD One will definitely move current accounts into a new level in the industry."

The account also enables customers to collect loyalty points or NBAD Stars on their account balances as well as on usage of their Platinum debit card for shopping. These loyalty points can be redeemed against exquisite lifestyle and travel related experiences.

“Being a customer of the Number One Bank in the UAE also means expecting the best in banking, innovation, and services” said Sarkar.

“We believe the launch of NBAD One will further strengthen our relationship with our valued customers and will assist us achieve our goal of doubling our domestic banking customer base.”

The account targets customers with a monthly income of Dh10,000 and above. The product launch will be supported by a promotion offering all NBAD One customers the chance to win a BMW 5 series car and six other prizes of 1 million NBAD Stars each, the statement said. – TradeArabia News Service