Derayah Financial, a Saudi-based investment company, has launched a major campaign to promote saving and investing in the Kingdom and also create awareness on the services offered through its website.

Derayah Financial is the first and only independent company in the Middle East to offer all investment alternatives in one website, said a top official.

Mohammed AlModhayan, the public relations manager in Derayah, said: 'In this campaign, our aim is to give the public a closer look at our unique website which enables the individual investors to invest in various Sharia'-compliant mutual funds.'

'Derayah's unified site enables the investor to browse and compare between the available products and choose what suits him better,' AlModhayan explained.

The campaign also aims to boost awareness on the advantages of investment funds and the ways of investing in them, he said.

'In this campaign, Derayah will shed more light on the ideal methods for future financial planning, and will also discuss all issues regarding saving and investing.'

Derayah Financial has set up special booths in a number of large malls in Riyadh and Eastern Region where Derayah's counselors will give consultation to the public and help them build long term investment plans, and will also give free copies of Derayah's new book 'Saving and Investing with Knowledge', he added.-TradeArabia News Service