Barclaycard, one of the leading global payments companies, has unveiled its new global visual identity, which is being introduced across its products and services in the UAE.

The new global visual identity reflects the growth of Barclaycard into a well established internationally recognised global payments company and is the subject of extensive research with consumers across the UAE, UK, US, Germany, Spain and India, a statement said.

The new logo incorporates three key brand attributes including confidence, control and convenience, all of which reflects Barclaycard’s global value proposition in staying “One Step Ahead” and offering the best and the most flexible value to customers, according to the statement.

“The new modern and distinctive look is an expression of the brand’s strong presence across global markets,” said Zeeshan Saleem, interim managing director and consumer banking director, Barclays Corporate UAE.

“Barclaycard differentiates itself by allowing customers to choose the way they redeem points, making the process effortless and the reward fulfilling,” he added.

“Nowadays, customers are more focused on the ‘choice’ and the ‘value’ offered by their card providers. The enhanced Barclaycard rewards programme aims to offer customers maximum choice and flexibility. The unrivalled travel feature: ‘Fly any airline, any destination, any time’ offers customers one of the most attractive and flexible travel programmes in the region,” concluded Saleem.

Adding to the list of benefits offered by Barclaycard, the programme offers vouchers for leading malls in the UAE, discounts at top retailers and restaurants, free movies, free valet parking at different locations, services such as the Barclays Butler and access to complimentary 24-hour road side assistance, the statement added. – TradeArabia News Service