Dubai Bank has announced its first customer consultant award, developed by its marketing division to recognise and reward customers for the feedback they provide.

Each month a customer, whose feedback has helped the bank enhance its customer service is selected for the award. All customers providing feedback are eligible.

“At Dubai Bank, our customers’ needs are our first priority and we want to treat them as informed consultants who give us the feedback we need to enhance and maintain excellence in customer confidence and satisfaction,” said Salaam Al Shaksy, CEO of Dubai Bank.

“Research has shown that 70 per cent of dissatisfied customers do not bother to complain because they don’t think that their bank cares,” said Mohamed Amiri, head of retail banking at Dubai Bank.

“But our attitude is different, we know that customer feedback is critical in helping us maintain their trust and confidence. The customer consultant award will not just encourage feedback, it will help us align our ongoing development to the changing needs of our customers.”

The first winners of the customer consultant award, Hasanagha Gasim and Gulnara Gasim, said: “We appreciate and are honored to have received Dubai Bank's highly acclaimed award today. We would like to take this opportunity to thank you for your valuable attention in acknowledging our input and taking it proactively.”

Recently awarded a certificate of recognition for excellent customer service by the Government of Dubai, this new initiative strengthens the bank’s ongoing commitment to customer service and business excellence even further, a statement said. – TradeArabia News Service