Memon Investments, part of the international business conglomerate the Memon Group of Companies, has outlined an extensive Corporate Social Responsibility (CSR) campaign for the Middle East.

It entails sponsorship and support to a host of charitable institutions, environmental agencies and other NGOs across the region, said an official spokesman.

The company recently announced its active participation in the 'Safe & Sound' campaign - BurJuman's Breast Cancer Awareness Programme - as the official annual sponsor. This will mark Memon Investment's first CSR undertaking in the region and it follows the long list of CSR initiatives embarked on by the company.

Memon Investments' commitment to CSR will develop into a course of actions to elevate the value of life for the different segments of society.

Consequently, the company plans to engage in programmes that aim to alleviate the burdens of poverty and promote quality education, and is currently in the process of forming alliances with other NGOs and charitable institutions as further means to follow the footsteps of Memon Group whose unwavering support to a charitable organisation under their banner - The Rabia Charitable Foundation - has spanned a prolific 15 years, the spokesman added.

Focusing on women's health issues, Memon Investments, a leading Dubai-based property developer, is targeting breast cancer, the most prevalent type of cancer, which in recent studies is found to strike one in eight women all over the world.

As women today are becoming an integral part of the region's economic progress, Memon Investments appreciates their involvement in furthering the business sector, and is fully committed to extending its support towards initiatives that promote the well-being of women.

'We feel that breast cancer cannot be fought by medicine alone because it requires the overall involvement of society to understand the causes and know the treatments. There is a strong social and moral aspect tied to this cause and we believe that this campaign will keep growing due to the whole-hearted support extended to us by companies like Memon Investments,' said head of PR and Marketing, BurJuman, Sabina Khandwani.Trade Arabia News Service