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Mobile ad spend seen topping $99bn in 2017Companies around the world are expected to spend $99.3 billion on mobile Internet advertising in 2017, or 2 per cent more than the amount it expects to be spent on ads seen on web pages on desktop computers. Businesses are set to More… |
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Mobile ad spend to exceed desktop in 2017Businesses are set to spend more on mobile Internet advertising than for ads seen via desktop computers for the first time in 2017, forecaster ZenithOptimedia said on Monday, a year earlier than it had previously predicted. Zenith More… |
