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‘Zombie’ products killing consumer brandsCompanies have been damaging their business by launching ‘zombie’ and ‘cannibal’ products that eat into their profits, a report said. ‘Zombie’ products fail to provide long-term growth, acting a More… |
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Digital media ‘crucial for consumer brands’Brands are now faced with the challenge of embracing digital media channels across their business, or risk losing relevance as more and more consumers are turning to the Internet for information, said an expert. Many UAE residents are spen More… |
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Digital media ‘crucial for consumer brands’Brands are now faced with the challenge of embracing digital media channels across their business, or risk losing relevance as more and more consumers are turning to the Internet for information, said an expert. Many UAE residents are spen More… |
